Building a brand is very expensive in both time and money. Protecting your investment is the smart thing to do. The energy consulting company Watt Tariff needed a new UK and USA biased brand, brand book and communications strategy for their planned entry into the American market.
We not only designed the logo in house, along with a comprehensive brand book and digital marketing strategy, we won our first UK registered trademark in all the energy classes, computing and energy trading, registered trademark number UK00003463969.
We also appointed a US Patent Attorney and, working together, we expect the application to be successful the application is filed Patent Pending No. 8827518. It was not an easy route to take, but the brand is protected and new business is ready to launch without the worry of wasting the investment in brand building.
