GridPort is a cutting edge blockchain energy technology company launching in 2023. We were asked to provide a full brand origination and communications strategy for them. The brief included the fact that they will mostly be trading in America, so a brand that translated well into North and South America was vital.
GridPort’s brief included a fantastic Pinterest design board, we love it when clients take the time to do this, it’s so much fun translating a client’s ideas into a workable brand.
This included a lot of American car branding, from the golden automotive age between 1951 and 1969, which encompasses the immediate post war and the bloat that defined design in the 70s and architecture from Art Deco to Streamline Moderne.
The CEO had a collection of classic cars and a very deep understanding of the design language of that era, so the design we ultimately came up with reflects all this heritage, yet packages it in such a way as to feel reassuringly timeless.
